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Headquartered in the New York City metro, AT Media Inc. provided key points of contact and new media channels, offering a seamless integration of client brands and the Asian American Consumer nationwide. AT Media services included:
RETAIL DIGITAL NETWORK:
- The only nationwide digital point-of-sale media solution covering affluent Asian communities: Network of digital signage in a nationwide retail grocery chain that specializes in providing Asian foods
- Content: Advertiser supported 20 minute video loop of food, content, culture, local news, weather, and entertainment for an enriched shopping experience
- Screen Locations: Checkout lanes, seafood counters, and food courts to optimize maximum viewing and generate highest recall
- Reach at time of study: over 2.25 million impressions each month
- Ad Frequency:
- 15 or 30 second spot every 20 minutes
- 3/hour, 42/day, 294/week, 1,260/month
- Network of Stores at time of study:
- CA, NY, NJ, VA, IL
- 46 Screens of 42 inch HD LCD with sound
DIGITAL OUT-OF-HOME (data as of date of study):
New York City is one of the leading shopping destinations attracting Asian American New Yorkers and affluent consumers including Asians from around the world!
KOREATOWN OUTDOOR VIDEO SCREEN:
- Located on 32nd Street & Broadway in Manhattan, the heart of Koreatown
- Near Madison Square Garden/Penn Station/NJ PATH/Empire State Building
- Daily Vehicle Count: 145,000 (at time of study)
- Average Daily Walking Count: 130,000 (at time of study)
- Daily Impressions: 325,750 (at time of study)
- Monthly Impressions: 9,772,500 (at time of study)
- Screen Size: 13’1” x 13’1”
QUEENS CROSSING MALL (OUTDOOR DIGITAL VIDEO SCREEN):
- Located on Main Street, downtown Flushing, NY
- High traffic concentration of Chinese and Korean shoppers & professionals
- Daily Foot Traffic: 50,000 (at time of study)
- Transportation hub: #7 Subway, MTA bus lines, LIRR, municipal parking lots
- Annual subway ridership: 18 million (at time of study)
- Operating 18 hours/day, 7 days/week (at time of study)
- Screen size: Front 20’x20’ / Side 20’x9’
QUEENS CROSSING MALL (INDOOR DIGITAL VIDEO SCREENS):
- Located on Main Street, downtown Flushing, NY
- High concentration of Chinese and Korean shoppers and professionals
- Over 5,000 visitors per day (at time of study)
- 18 high-end retail shops, entertainment and dining areas, community facility floor, office condominiums, valet parking (at time of study)
- Operating 18 hours/day, 7 days/week (at time of study)
- 39 HD LCD screens throughout the building (at time of study)
- Main screen zone: 481 pixels x 500 pixels
AROMA VISION (OUTDOOR DIGITAL VIDEO SCREEN--LOS ANGELES):
With more than 2.1 million Asian American residents, Los Angeles has the largest Asian American Consumer population of any U.S. metropolitan area. Running 16 miles from Grand Avenue in Downtown Los Angeles to Ocean Avenue in the City of Santa Monica, Wilshire Boulevard is densely developed throughout most of its span, connecting five of Los Angeles' major business districts to each other, as well as Beverly Hills, where the world's most luxurious boutiques are located.Location: Wilshire Boulevard at S. Serrano AvenueMonthly Traffic: 3,649,000 (at time of study)Ad Frequency: 30 sec. ads x 120 times / day
Screen Size: 33' x 24' (800 sq. ft.)Operating 17 hours / day (6:00AM to 11:00PM) (at time of study)
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