| Monthly Marketing Factile: |
Influencer marketing is an important part of the marketing mix for most companies, especially those in the retail space. A survey conducted last September by Forbes Insights found that 30.5% of companies worldwide are increasing their focus on influencers as part of the advertising media mix.
|
- According to the vice president of marketing at FabFitFun, "One of the key reasons that we work with influencers is [the fact that] they have their own platform—they have their own audience and one of the reasons that they work with us is because they want to bring FabFitFun to their audience."
- "One of the key things with influencer marketing, specifically, is to find people who are authentic."
|
 |
| Click logo to send us Your Comment: |
|
|
|